Where we were.
With bright and saturated colors, the old Hi-Chew packaging definitely draws the eye in the candy aisle, but there’s a lot of information to read all at once. In my new designs, I wanted to try a simplified approach that maintained the fun spirit while focusing on the chews themselves.
Where we are.
If you want to get a closer look, click on the images!
The Original pack was my first introduction to the Hi-Chew brand, so that’s where I decided to start my redesign.
The (Un)Wrap
For some reason, Hi-Chew’s current wrapping and I don’t get along, leading me to struggle when opening every chew. With this easy-to-open wrapper, Hi-Chew fans will be able to enjoy without interruption. The wrapping also takes up less space, so the brand will be able to fit more chews into one package.
My favorite pack is the Tropical triad. With a mix of Kiwi, Pineapple, and Mango, I can pretend I’m eating summertime fruits even in the winter.
The Process.
Many Hi-Chews were eaten in the making of this project.
The cat was not harmed.
