These thumb-stopping videos cue the beauty category with close-up shots of the product in action while simultaneously highlighting its health benefits.
Pronamel Base
In addition to creating social assets for the PIER Whitening Launch, Pronamel asked us to remind their consumers that even healthy diets can lead to enamel loss as many of these foods are more acidic than we realize.
After receiving the CGI assets from our partner team, we went back and created three different approaches that bring an element of humanity to the forefront in order to optimize for social. By bringing the fruit up to camera, we were also able to quickly transition into the more educational part of the video.
And with a variety of different acidic foods, we were able to communicate that no matter the food, Pronamel is ready to help protect your teeth.
